Lollapalooza Rebrand
This is a multiple-part festival rebrand project fosusing on abstraction and community expression. This project allowed me to dive into my passion for drawing as I knew from the jump that I wanted a rougher and more raw feel to the branding and individual assets.
LOGO AND POSTER SKETCHING
POSTER REFINEMENT
LOGO REFINEMENT
T SHIRT DESIGNS
Once the logo was complete, I was able to extract specific elements from it during the creation of the following promotional materials (posters, merch, socials, etc). This gives the brand an extremely unique yet harmonious identity.
TOTE BAG DESIGNS
SOCIAL MEDIA POSTS
