PALS Program

During my time at Sterling Brands I was given the opportunity to rebrand a non-profit called Pals. This was my first big project for a live brand and I learned a lot through meeting with the client and navigating workload between our multi-facited team. Getting to work alongside our client service and strategy interns as well as a fellow design intern was a phenominal opportunity. This was a masterclass in communication, time management, and teamwork.

My team was tasked with analysing and redesigning Pals visual identity over the course of three months. Througout the semester we went through a series of feedback sessions and slowly pieced together the visual identity frameword they now use today.

LOCATIONS

PALS is a non-profit brand dedicated to creating inclusive, volunteer-led summer camp experiences for individuals with and without Down syndrome. Their core mission is to foster community, belonging, and shift perspectives through camps and lifelong connections.

The main focus of this project was outlining and unifying their visual system with the goal of bringing the joy and connection of Pals to life.

AMBASSADOR TOOLKIT (snapshot)

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VISUAL APPLICATION SAMPLES

LOGO VARIATIONS

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ROLES

COMPLETE BRAND GUIDELINES

PROGRAMS

DEDICATIONS